With my fellow collaborator Tom Farrand we guided the Ecover brand and innovation team through a one year open co-creation process to develop a new brand activation platform ‘Experiments in Waste’. Inspired by the reality that in the living world there is no such thing as waste, we wanted to surface, celebrate and champion the creative possibilities of a waste conscious culture while reducing the impacts of waste on climate and ecological breakdown.

Visit the site to see what we got up to.